21 - 22 June 2025

Ride with Amazon and Fränk Schleck for charity

Amazon Charity Ride is an annual bike event that is organized by Amazon employees. Its concept is to connect Amazon EU offices with bike packing trips to raise funds for charities while having fun together.
2022 Manchester-London - LHR16 Arrival - Day 3
2023 London-Paris - Finish Line Eiffel
2022 Manchester-London - EUK5 Lunch Stop - Day 2
2023 London-Paris Depart

History

The first edition of this amazing event was organized by Amazonians in the UK. It kicked off at the Hanover Building (MAN11) in Manchester’s Northern Quarter on Friday 1st, July 2022. It connected our corporate offices in Manchester to London in Shoreditch (LHR16), passing by a few Amazon Fulfilment Centers (e.g. EUK5) along the way. It was a three-day epic for 25 Amazonians! It raised £15k for NHS Charities Together.

After its evident success in 2022, the second edition of Amazon Charity Ride was organized on Saturday 1st, July 2023 where 95 Amazonians embarked on a cycling fundraiser for NHS Charities Together. There were three groups and together they’ve raised over £45,000. The first group pedaled their way 118km from London (LHR16) to Brighton, the second rode 280km all the way from London (LHR16) to Paris (CDG10) in just 24 hours and the third joined a virtual version of the ride. The rides raised money for NHS Charities together, which help provide the extra services, equipment and support that government funding can’t stretch to, including vital mental health support for the workforce, projects that transform patient care, and initiatives to prevent ill health in our communities and ease pressures on NHS services.

 

After having become a highly sought-after event, the third edition of Amazon Charity Ride saw the iconic London to Brighton ride happen again on Saturday 29th June 2024, giving 39 riders a chance to enjoy 100km and 1,200m elevation from the LHR16 office down to the south coast. It was a fantastic day out, ending with classic fish & chips and a few celebratory drinks on the beach! Simultaneously 48 riders enjoyed a sunny depart from Amazon’s CDG10 office in Paris at 9am, heading towards Brussels, a 360km and 2,250m elevation route spread across two days. On the way out of Paris, the team took a rest stop at CDG7, one of Amazon’s operations sites, arriving under balloon arches and fanfare! The route wound through quiet back roads and pan flat canal paths arriving at the overnight stop in St Quentin. Day Two gave way to some rolling hills before a canal ride though Belgium to take us into the Grand Palace for our iconic photo.Overall, both rides raised £24.8k, with £13.4k towards NHS Charities Together (UK-based) and £11.4k towards Save the Children (Global).

 

Picking up where the group had left off last year, the fourth edition of the event in June 2025 will take Amazonians from Amazon Brussel Corporate office (BRU10) to Luxembourg where Amazon’s EU Headquarters are located.

programme

21/06/2025 : From Brussels to Han-sur-Lesse

This cycling route starts in Brussels heading south, passing through Namur and Dinant before reaching Han-sur-Lesse. The route goes through the Meuse Valley, picturesque villages, and the hilly Ardennes region. It offers beautiful landscapes, moderate climbs and descents, as well as interesting stops, such as the Citadel of Dinant. The finish at Han-sur-Lesse allows participants to explore the surrounding nature and the famous Trappist beer.

 

  • Distance: 135 km
  • Elevation gain: 1300 m
  • Duration: 6 hours
  • Speed: 22.5 km/h
  • Refreshments: after 65 km

 

Schedule:

 

  • 09:00: Welcome Meeting at Amazon Brussels headquarters and Safety briefing with Fränk Schleck
  • 10:00–11:00: Group departures (20–25 participants per group)
  • 13:00–14:00: Refreshments
  • 16:00–17:00: Arrival at the hotel and Welcome drink
  • 18:30: BBQ and Pep talk with Fränk Schleck

The cycling route from Han-sur-Lesse to Kirchberg crosses southern Belgium, offering a varied route through rolling landscapes, dense forests, and picturesque villages. The stunning views of the Ardennes and the opportunity to stop in quiet villages are especially remarkable.

 

  • Distance: 118 km
  • Elevation gain: 1600 m
  • Duration: 5 hours 30 minutes
  • Speed: 22.5 km/h
  • Refreshments: after 65 km

 

Schedule:

 

  • 09:00: Riders’ meeting
  • 10:00–11:00: Group departures (20–25 participants per group)
  • 13:00–14:00: Refreshments
  • 16:00–17:00: Arrival at Amazon headquarters

After the event, participants will have the opportunity to join the National Day celebrations. The country’s biggest popular festival includes events like the “Fakelzuch” torchlight procession and the traditional fireworks display. Visitors can then party until the early hours with concerts and various festivities held on café terraces or specially arranged stages in neighborhoods across the city.

FAQ

When and where does the Amazon Charity Ride 2025 take place?

The event takes place on June 21-22, 2025, starting in Brussels and ending in Luxembourg.

The total distance is 253km over two days: 135km on Day 1 and 118km on Day 2.

The ride is moderately challenging, with 1300m elevation gain on Day 1 and 1600m on Day 2.

The cost will be €350 per participant if you register by Feb 1, 2025 by availing an early bird discount, and €370 thereafter.

You can register until May 14, 2025, but in case participant limit is reached before, we may close registration for participants earlier.

In case of cancellation, the following fees will apply:

 

  • Up to two months before the start of the event: 25% of the total amount indicated.
  • Up to one month before the start of the event: 75% of the total amount.
  • Less than two weeks before the start of the event or in case of no-show: 100% of the total amount.

Yes, the participation is limited for 200 people. First come, first serve.

Former professional cyclist and Tour de France legend Fränk Schleck will be present throughout the event to guide and accompany participants. Each group will be led by ride captains who will be experienced cyclists.

The average speed is expected to be around 22.5km/h. As we will ride in different groups, each group’s speed will be adjusted +-3 km/h to accommodate different fitness levels. You need to select appropriate fitness level at the time of registration to ensure proper planning by Schleck X-perience teams.

Yes, there will be a rest stop with refreshments after 65km each day.

The fee includes GPX files, mechanical support, 3rd party liability insurance, guidance by qualified ride captains, refreshments/snacks at feed stations during rides, one night’s accommodation at 4-star hotel, welcome drink, and BBQ dinner.

Participants will stay in a 4-star hotel with double occupancy rooms.

Yes. While rooms will be randomly assigned once the final list of participants are confirmed, there will be an opportunity to swap at a later stage or at the time of check-in.

Your bags will be loaded onto the service vans at the start of the event.

You should be mindful about your luggage/bag size. As service vans have limited capacity, you will be limited one main luggage up to 8kg per piece (cabine size).

No, bike rental is not included in the price. Please bring your own bike. However, if that’s not possible, you can rent a bike through our partner service.

Rent a bike

Once the form is completed, a provisional booking and a payment link will be sent to confirm the bike rental.

There will be mechanical support available throughout the ride. However, we ask participants to carry a spare tube with them throughout the ride even though they can be provided by Schleck X-Perience team at cost.

Riders will be divided into groups of 20-25 participants.

While Schleck X-Perience provides 3rd party liability insurance (see T&Cs for details), participants are responsible for their own travel/health insurance. Amazon takes no liabillity for participants nor does it provide any insurance coverage during the event.

We don’t plan to cancel the event if light rain / light wind condition occur and that the event doesn’t have a bad weather policy. It’s best to be prepared for various weather conditions that will be confirmed few days before the final event date.

 

While the event is not a race, participants should be comfortable riding long distances and handling some elevation.

No, but casual attire suitable for a BBQ would be appropriate.

 

Yes, Amazonians are welcome to invite their friends and family members as guests.

We will organize a small party at a local venue in Luxembourg (final location TBC). In the evening, participants will have the opportunity to join Luxembourg’s National Day festivities, including parades, fireworks, and concerts in the city center.

No, participants should plan their own bike transfers. However, if you are participating in the event from Luxembourg, Schleck X-Perience team will provide an optional, one-way bike transfer service (from Luxembourg to Brussels only) that you can sign up for on the registration page.

Your bags will be loaded onto the service vans at the start of the event. Schleck X-Perience team will transfer your luggage/bags to final destination on each day to be handed to upon arrival.

No, participants should plan their own return travel.

Yes, wearing a helmet is mandatory for all participants.

Yes. Ride captains will communicate the rules at the pre-brief meeting prior to the start of the event. All participants are expected to follow the rules set out by the ride captains at all times. No exceptions.

The specific non-profit organization that will be supported by the Amazon Charity Ride 2025 will be finalized at a later stage. We will announce the chosen charity well in advance of the event to allow participants to align their fundraising efforts with the cause.

Yes, each participant is expected to run individual fundraisers with a target of raising €250 for the chosen charity. Amazon encourages creativity in fundraising approaches and will provide resources to help you reach this goal.

Oh yes, big time!

Nothing.

what's included

  • GPX files
  • Guidance by Fränk Schleck
  • Mechanical support
  • Qualified guides
  • Refreshments during the rides
  • 1 night in a double-occupancy room at a **** hotel
  • Welcome drink
  • BBQ with a wine package (3 glasses of wine, water, coffee & tea)
  • Insurance
  • Pep talk by Fränk Schleck
  • Safety briefing

Bike rental

You can rent a bike through our partner, The Rental Bike Company. Fill in the form for a provisional booking and a payment link will be sent to confirm the bike rental.

Rent a bike

price & registrations

Cycling levelS

Cappuccino

0-2000 km per year

Average speed of 20-22 km/h

Macchiato

2000-5000 km per year

Average speed of 22-25 km/h

Espresso

+5000 km per year 

Average speed of 25-27 km/h

If you are participating to the event from Luxembourg, we can provide a one-way bike transfer service (from Luxembourg to Brussels only).

This option is limited to 15 boxes (1 per participant) and is exclusively available for participants traveling from Brussels to Luxembourg with a Soft Bike Box. Please note that rigid boxes are not accepted.

Please read and agree to the Rules and Regulations before registering for the event.

Each registration must be completed individually, as we require the contact details of all participants.

Rules & regulations

The organizer collects the following personal information from the participants: Name, first name, e-mail. This information is necessary for the organization of the Gran Fondo. The organizer respects all aspects of the European Law 2016/679 from April 27, 2016. The personal information will only be treated if necessary for the organization of the Schleck X-Perience Event.

• All participant must respect the respective traffic rules in each country, any rider who is violating these traffic regulations will not be covered by the organization, and the organization will deny all responsibility.

• Each participant must have their own personal accidents & liabilities coverage. It is the participants’ own responsibility to subscribe to an insurance contract. The organizer declines all responsibility in case of an accident or incident before, during, or after the event.

• Rigid bicycle helmets are mandatory for all participants throughout the event.

• The organizer declines all responsibility for lost, stolen and damaged belongings.

• In case of cancellation, the following fees will apply:

  1. Up to two months before the start of the event: 25% of the total amount indicated.
  2. Up to one month before the start of the event: 75% of the total amount.
  3. Less than two weeks before the start of the event or in case of no-show: 100% of the total amount.

• All participants acknowledge and accept the rules and regulations in its entirety.

 

Consent Form

• I read and accept the rules and regulations in its entirety.

• I declare being in good physical condition and there are no contraindications to participate in this cycling event.

• I accept the usual and frequent cycling risks and promise to be careful, to respect the traffic rules and to ensure my own security by adapting my speed anyway.

• I here by acknowledge that by taking part in the relevant event, the organizer shall entitled to use and exploit my name and image contained in any picture, video – or on any other support – taken during the event concerned. Such right may not be assigned, sold or transferred to any third party and shall be restricted to publications and promotional material relating to Schleck X-Perience events.

• I accept to be contacted by Schleck X-Perience cycling events.